• 06 Aug, 2025

Canadian students entice Americans to visit Windsor with deals, prizes. What to know

Canadian students entice Americans to visit Windsor with deals, prizes. What to know

Five University of Windsor students are hoping to draw Michigan tourists to Detroit's closest neighbor, offering exclusive deals and discounts — an numerous prizes — as a way to entice Michiganders to visit.

The 40-40 Campaign, Experience Windsor in 40 Ways, offers a free digital passport for Michiganders — and others — to experience local business in Canada through July 31.

Traffic via the tunnel to Canada is down 4% from last year, and the number of people ducking beneath the Detroit River has fallen as much as 22%, the Free Press reported this week. The Windsor hopes to increase tourism — and spending — by Americans.

The passport offers deals at 40 Windsor businesses, including coffee shops, boutiques and access to arts and entertainment venues, according to the campaign's website. The students tout America's 40% stronger dollar compared to Canada's as a way of increasing the value visitors receive.

After signing up, visitors can start their exploration by scanning a QR code at each participating location, allowing them a chance to rack up points, earn exclusive discounts and giving them a chance to win prizes, those that include a sunset river cruise and a weekend retreat in a geodesic dome.